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Socio Cultural Level of Analysis
Introduction

At the third level of analysis, the biological and cognitive systems that make up the individual are embedded in an even larger system of interrelationships with other individuals. At its beginning, psychology largely confined itself to the study of the individual acting alone. As the discipline matured, a few psychologists recognized that human behavior could be fully understood only if the social context in which behavior occurred was also taken into account. This recognition led to many investigations of social influence, that is, how the presence and behavior of one or a few people affect the behavior and attitudes of another individual. It also provided a broader context for exploring topics such as aggression and helping behavior that had largely been regarded as individual personality traits. Although there has long been an exchange between the sciences of psychology and anthropology, the study of culture has largely been the province of anthropology. Recently, as many societies have become more multicultural, the need to understand the effect of culture on a person’s behavior has risen to a new prominence. Social psychologists saw the need not only to achieve an understanding of the role of culture in human behavior, but also to devise means for alleviating problems that arise from misunderstandings when individuals from different cultures come into contact with each other. In what appeared to be a contrary movement, as social psychologists turned their attention to exploring the power of culture, other investigators were focusing attention on the biological bases of human social behavior: the role played by genes. These investigators explained important social behaviors as special adaptations to becoming social organisms acquired throughout the course of human evolution. As social psychologists continue to integrate the biological and cultural contributions to social behavior, there is a general consensus in the discipline of psychology that a synthesis of the biological, cognitive and sociocultural levels of analysis holds out the greatest promise of bringing us closer to the goal of more fully understanding the nature of the complex interacting systems that make up the human being.


General Learning Outcomes

1. Outline principles that define the sociocultural level of analysis
2. Explain how principles that define the sociocultural level of analysis may be demonstrated in research (that is, theories and/or studies).
3. Discuss how and why particular research methods are used at the sociocultural level of analysis (for example, participant/naturalistic observation, interviews, case studies).
4. Discuss ethical considerations related to research studies at the sociocultural level of analysis.
5. Describe the role of situational and dispositional factors in explaining behavior.
6. Discuss two errors in attributions (for example, fundamental attribution error, illusory correlation, self-serving bias).
7. Evaluate social identity theory, making reference to relevant studies.
8. Explain the formation of stereotypes and their effect on behavior.
Social norms
9. Explain social learning theory, making reference to two relevant studies.
10. Discuss the use of compliance techniques (for example, lowballing, foot-in-the-door, reciprocity).
11. Evaluate research on conformity to group norms.
12. Discuss factors influencing conformity (for example, culture, groupthink, risky shift, minority influence).



Resources
Prezi
A class divided
Zimbardo's Stanford Prison study
Social Representations and Stereotypes
The Experiment (Movie) -strong language and content
The Constant Gardner
Mean Girls
Social Conformity
Bobo Beatdown
Asch Social Conformity



















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